California Apparel Creators ~ They Started the Fads

Heaven to Betsy! ...look what vintage fashion history we found now!

While visiting my favorite out-of-the-way antique store in a near-by Southern Illinois town, I found stacks of old magazines from the 20s, 30s, 40s and 50s.  I wanted to bring them all home with me but settled on about 60 issues.  I have not had time to peruse through all of them but I did pick one up at random.  It was the Saturday Evening Post dated November 9, 1946, and in that issue, much to my delight, was an article about the beginnings of the California Apparel Creators. 

Since I already knew a little about the California fashion movement from researching vintage clothing labels from two dresses I own (owned), I was excited to learn more.

Here is a short video showing the pictures in the article and to learn more, go to our website, www.vintageclothesline.com or click here to go to our fashion history section.

To watch the video, double click in the middle. To stop to take a closer look at a picture, just click the photo.  (Photography by Gene Lester)